Vault Fully in NW Indiana

Finally saw some twelve pack cans of Vault in the stores.

I hope it was just the idea of rolling things out so that people drank it first, then the demand for other sizes would follow.

How big is Vault supposed to be? Simple: they actually have 1 liter sizes for this stuff. For Coke and Pepsi/Dew, liter sizes are used for the higher-selling brands. You don’t see Fanta Pineapple or Pepsi w/Lime out in liter sizes, and for good reason: it’s an extra size, one you don’t want to put out unless you know you can make money on it.

More to the point: I saw Surge in liter bottles. I didn’t see Citra in liter bottles. You also saw OK in liter bottles when it came out, but that was more psycho-biological programming than actual expectation; as I doubt they actually expected people to get into OK longer than was needed to create a Gen-X Republican Robot Army.

But the fact that Vault came out in liter bottles should show what Coke expects of Vault: A challenge to the Dew.

Too bad I never saw dnL out in 1 liter bottles.

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